Car lists Concept Cars Most F-150 Lightning intenders are EV newbies, so Ford...

Most F-150 Lightning intenders are EV newbies, so Ford is helping them get ready with AR

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Ford already has greater than 160,000 reservations for its 2022 F-150 Lightning electrical pickup, due for deliveries beginning in 2022. But of the retail reservation-holders in that crowd, a current survey instructed that just about 80% have by no means owned a battery electrical automobile earlier than.

That’s an important factor for EV adoption, however it additionally signifies that Ford must do rather more to get prospects prepared for the expertise—past what it may need carried out for the Mustang Mach-E, as an illustration, which is extra of a distinct segment mannequin. 

For that, Ford is launching an augmented actuality (AR) expertise that it says “will supply these knowledge-hungry prospects an immersive, informative expertise on the all-new F-150 Lightning.”

Ford F-150 Lightning augmented-reality experience

Ford F-150 Lightning augmented-reality expertise

On this case, it is perhaps greater than only a foolish advertising train. Known as “F-150: Strike Wherever,” and accessible by way of Ford.com, it’s powered by Google Cloud and takes the type of 13 interactive animations about all the things from the frunk and battery vary to charging—and the ProPower Onboard energy takeoff plus, maybe, the Lightning’s potential as house energy backup. Guests even have the power to pick a coloration and trim—base, XLT, Lariat, and Platinum—for the truck and place it “anyplace in their very own atmosphere,” 

Don’t count on top-trim Lariat and Platinum fashions to make up most of those prospects. Ford is hoping that work environments—and fleets—will make up an enormous portion of the backdrop. For that, Ford is anticipating many fleet and work prospects to go for the bottom $39,974 Lightning Professional model, with a few 230-mile vary, versus the model with a bigger pack and as much as a 300-mile vary that may promote for $10,000 extra. 

Ford F-150 Lightning augmented-reality experience

Ford F-150 Lightning augmented-reality expertise

The pool of Lightning reservation-holders consists of Ford newbies in addition to EV newbies (and, probably, loads of truck newbies). Ford additionally says that its survey outcomes counsel that 56% of F-150 Lightning reservation-holders haven’t ever owned a Ford automobile. So simply imagining themselves with an electrical Ford pickup—and sure, the place they’re going to cost it—seems like an excellent begin.

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